About João Piedade

Who is João?

I'm a creative Product Designer with 6+ years of experience, born in Lisbon and currently living in Barcelona.

What was your dream job when you were a kid?
As a kid, I dreamed of being an Architect. I spent countless hours building things with LEGO. As a young adult, I ended up pursuing a career in Design and taking a bachelor in Audiovisual and Multimedia in Lisbon, Portugal.

What was your first job as a Product Designer?
I started working as a User Experience Designer for Log in 2013, a consultancy in Lisbon who welcomed me with open arms and gave me the tools to grow professionally with a variety of projects, customers and deadlines.

When did you move abroad?
I was interested to work abroad since I was in college and in 2014 I moved to Barcelona to join the Booking family to work on Booking Suite, collaborating with the Seattle team.

Have you tried working for a start-up?
Yes. In early 2015 I was invited by TravelPerk's co-founder Avi Meir to join their venture and be the first Designer in the company. This short experience in the start-up world was different from everything else I've experienced and in the first 2 months we worked from coffee shops and Airbnb apartments getting things done for TravelPerk MVP.  

Which tools do you use?
I start my design process with FreeHands for wireframing. When I have something solid I move to Sketch for high-fidelity mockups. For prototyping, I prefer to use Principle when I need to craft a neat animation or InVision when I need to share something that only requires basic interactions.

What was your most successful side project?
The most successful was Tint UI, which is a tool where you pick HEX color codes from official color palettes. This tool reached 10.000+ visits in the first month.

What conferences have you attended lately?
You might have seen me at UXLX 2017 in Lisbon or Awwwards Conference 2018 in Berlin. I'm still deciding which one to attend in 2019.

What are your hobbies?
I enjoy traveling and discovering new cities, food, and cultures. I also like photography a lot and Instagram is where I share some of my travel memories (check some photos below). On Saturday morning I like to play Squash or go for a workout at the local gym.

What is the best way to reach you?
My favorite social network is Twitter so drop me a DM or follow me @jp3dro. We can also connect via LinkedIn or e-mail.


I love taking photos and Instagram is the place where I share some of my memories. Explore my profile and follow my journey.


What's next?


For the past 6 years, I've been working on the intersection of Research and Design. I take ownership of user research and user testing, wireframing, visual mockups, and prototyping.


Side projects

I'm a maker that can't stop building and designing things. Every weekend I like to dedicate part of my time to be hands-on in a side project. 👨🏻‍💻


2019 © All rights reserved

2018 All Rights Reserved

2018 All Rights Reserved